Websites have been around since the early 1990’s. The technology of the time only allowed for simple sites with plain text and minimal images. Take a look at how Yahoo! looked over 20 years ago:

Imagine having to read news or check your email on a website that looks like this!

Today we have faster internet connections and more powerful computers that allow us to have more elegant looking websites with colors, images, and even video. If you went to Yahoo! today you’d notice that it’s a lot more complex with many features but at the same time it’s simple to use and pleasing to the eye. This is what developers have to consider when building websites. How do you provide the most functionality while also providing a good user experience?

As a business owner, you probably already know that advertising is one of the best things you can do to attract business. A website can be one of the most effective forms of advertising. With over 2 billion people regularly using the internet, each one of them has the chance to be a prospect. A website can make you appear more professional and give you an edge over the competition, especially if they don’t have a website.

It’s not enough to just have a website; you have to have a website that looks professional in order to use it as an effective marketing tool. A website with good quality content, eye-appealing graphics and colors can make all the difference with a website.

Here’s a good analogy for a website: Imagine the web as a road or freeway. On the side of roads and freeways you sometimes see billboards with advertisements on them. Those billboards are similar to websites. A website is like a digital billboard on the road of the internet. The thing is billboards have to be designed to catch your eye. Sometimes you pass by them so fast that you only have 5-10 seconds to read them. Same goes for websites. Today people have shorter attention spans than ever before. It’s estimated that you only have 12 seconds to pull your user in once they get to your website otherwise they’ll be hitting the back button on their browser.

What makes websites such a positive asset is their versatility. A website can be used to advertise your business, products, and services. It can also be a digital store-front. Having a website that allows you to sell your products or services online can allow you to reach customers that wouldn’t normally come to your business due to distance or time constraints. You can also communicate with your clients using a website. Blogging is a great way to get in touch with your customer base and provide updates about your business. The good news is your website can be any one of these or all of them, the choice is yours.

A good web design isn’t created by magic (almost, though!), it takes a team of developers to create a website that looks professional and functions properly. There needs to be a graphic designer who creates any graphics for the website as well as decides the layout. In order to make the graphic designer’s work come to life, someone needs to program the site using HTML, CSS, and sometimes JavaScript or other scripting languages to create the functionality of the website. For larger projects, a project manager may be assigned to oversee the development process and ensure the project is done efficiently.

Here at Unified Media Marketing Group, we pride ourselves on knowing we can provide you with a professional and effective website. From start to finish we work with you to customize your site to fit your needs and we’re confident we can meet all of your expectations. Our graphic designers are able to design graphics for your website that will appeal visually to your customers and prospects. Our knowledgeable team of web developers keeps up to date with the latest web technology to provide you a functional, visually stunning website that’s sure to bring you more business. To learn more about what we can do for you call us or send us an email.