Search Engine Optimization

Google, Yahoo!, and Bing are the top 3 search engines on the internet. Search engines work by crawling the internet and reading the information from websites and then using an algorithm to rank these websites based on relevancy to users based on their searches. These algorithms are complex and are constantly changing. Because the algorithms are always changing, it’s an ongoing task trying to ensure your website is optimized for search engines. Unified Media Marketing Group can make sure your website is optimized so you don’t have to worry.

Search engines used to care about keywords. So if you were a dentist your keywords would include dentist, dental, or any other words that your potential clients might be using to find you. Keywords are still important, but not in the same way they used to be. Before, search engines would rank a website based on how many times a keyword showed up in a page. Now you still have to use your keywords, but it matters more about the context of the keyword. With the creation of search tools like Siri for iPhones and Google voice search, people can now ask questions to search for something. Since search engines now need to use context to deliver relevant search results, your content must also have meaning. Our content writers can optimize your content to make sure it’s search engine friendly.

Another factor in SEO is mobile-friendly websites. Google released an algorithm in April 2015 that punishes sites which aren’t designed to accommodate mobile devices. This doesn’t hurt your search engine ranking for searches made on a PC, but more people are searching from mobile devices than ever. Without having a mobile optimized site, you could be missing your target audience. We offer services in mobile website creation. We can take your existing website and create a mobile site from that. Call us today to learn more.