Think about the last time you ordered something online. It was probably a pretty simple process and you were able to do it from the comfort of your home or your desk at work. With the way the web has evolved, Ecommerce has become a good alternative to in-store transactions. So long as Ecommerce websites implement proper security measures to protect their customers, digital transactions can be seen as a secure way to conduct business. Many people even feel more secure doing online shopping than traditional shopping.

Ecommerce is something that can benefit any type of business. Whether you are looking to have an online only presence or are looking for a way to supplement your brick-and-mortar business, Ecommerce can boost your sales while also giving you an online presence. As with anything, there are advantages and disadvantages to Ecommerce. At Unified Media Marketing Group we have the knowledge and expertise to help you decide if Ecommerce is right for your business.


24 hour availability

Having Ecommerce as a part of your website allows you to sell your goods at any time of the day

Distance is not an issue

With Ecommerce, you can not only give your local customers convenience, you can also sell nationally or internationally to those who would otherwise not be able to purchase from your traditional store

Easy to compare prices

Most Ecommerce solutions make it easy for consumers to select two or more items and compare not only the prices but details about the product side by side

Extremely scalable

Since you’re not limited by building size, you are able to scale your Ecommerce business based on how well you’re doing without cost being a factor


Not personal

A lot of consumers feel comforted by being able to interact with other people when they make a purchase. An Ecommerce platform takes away that personal touch and provides a very sterile experience

No try before you buy

Especially when it comes to clothing items or accessories, people like to be able to try them before they make a purchase. With Ecommerce there’s no way for someone to try out your product before making a purchase

Security issues

As with any electronic transaction, whether it be in-store or online, there is always a risk for personal information to be stolen. Since Ecommerce is strictly online, a credit card or other form of electronic payment is needed. As always, the best thing to do is implement the proper security measures to keep consumers protected as much as possible

If Ecommerce is something you may be interested in, we can help you. Our team at Unified MMG will help you in selecting the best Ecommerce solution to implement on your website and guide you through the process of setting up and maintaining your online store. Since we’re a business too, we know how tough it can be to make decisions that affect how the business runs. Give us a call today and let’s talk about how we can help your business.