Search engine optimization is the task of enhancing and improving the presence and accessibility to a business site or a web page in the search engines via the normal or unpaid search results. The main idea is, the more higher on the search page is your website, the more visitors it will receive from the search engine’s consumers and users. Searches like, image search, video search, local or academic search etc are various searches targeted by SEO.

As an internet marketing strategy, SEO considers how search engines perform, what individuals search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience.

Optimizing a website may need modifying its written content and HTML and related coding to both improve its relevance to specific key terms and to eliminate limitations to the indexing activities of search engines. Yet another SEO technique is to increase backlinks to your website.

The acronym “SEO” can relate to “search engine optimizers,” a term adopted by a business of pros who carry out search engine optimization projects for customers, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Since successful SEO may require modifications to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The phrase “search engine friendly” may be used to describe website layouts, menus, cms, photographs, videos, shopping carts, and other factors that have been optimized for the purpose of search engine exposure.

Another type of methods, referred to as black hat SEO, search engine poisoning, or spamdexing, uses strategies like link farms, keyword stuffing and article re-writing that degrade the relevance of search results and also the level of quality of user-experience with search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.

Search Engine Optimization strategies:

Getting Indexed

The best search engines, such as Google, Bing as well as Yahoo!, use crawlers to find web pages for their algorithmic search results. Since the webpages can be located easily and automatically, these need not be submitted as these webpages are linked from some other search engine linked pages. Some search engines, particularly Yahoo!, run a paid submission service that ensure crawling for the fixed fee or cost-per-click. Such programs usually guarantee inclusion in the database, but do not guarantee specific ranking within the search results.

Maximizing popularity

There are various methods to improve web presence for search results. Cross linking among pages of the same website to present additional links to most important web pages could improve its rankings. Writing content that includes frequently searched keyword phrase, in order to be pertinent to lots of search inquiries will often increase website traffic. Also, the content needs to be upgraded regularly as it adds required weight to your website. Including relevant key words to a web page’s Meta data, such as the title tag and Meta description, can often increase the relevance of a web-site’s search listings, thus increasing traffic.