Press Releases

Press releases are a good way to increase public relations for your business. You can use a press release to promote a new product you’re releasing, or an event your business is having. Anything newsworthy about your company is good for a press release. Any time you have the opportunity to promote your business, you should. Writing a top notch press release isn’t a simple task though. Here are some tips for writing a good press release that will help you gain more business.

• Get to the point in your first couple sentences. Remember that most people reading your press release are busy and want the information they need quick.
• As always make sure your grammar is perfect. One grammatical error and readers will begin to question your authority.
• Keep it short. Press releases aren’t meant to be long. Nobody wants to read a five page press release. Generally a press release should be one page with a maximum of two pages.
• Make sure to include your contact information in the press release. The best place for contact information is at the top of the page.
• Using real statistics and quotes in your press release gives your press release more credit and allows for a connection to the audience.

If you’re trying to figure out how to write your next press release, look to Unified Media Marketing Group to help you out. We can write a press release for you using the information you provide. We can also submit your press release to all relevant journalism websites to give you a better chance of getting media coverage which can get you more business. Call us today to learn more.